Who Are We?
Prefactor was founded to solve the identity challenges of the AI era — where users are AI Agents, APIs, and automation. Legacy systems were built for static logins and manual approvals. They break when agents act autonomously, at scale, and across platforms.
While customer identity has become commoditized, the hard problem remains: how to manage identity when the user isn’t human — and how to do it without burning months of engineering time. Prefactor provides a new foundation: first-class, auditable, version-controlled identity for AI Agents and automation. This isn’t just innovation. It’s infrastructure for the next era of software.
Matt Doughty
Matt is the CEO and co-founder of Prefactor. With 15 years of experience in sales and post sales at companies like Procore Technologies and Patsnap, he has been responsible for over $35m revenue across North America, Europe and APAC.
With a young family, Matt is regularly found in the great outdoors running after his two boys or drinking a coffee to recuperate.
Simon Russell
Simon is the CTO and co-founder of Prefactor. His experience working with businesses including GreenSync, Dokio and iFlix has seen Simon lead technology organisations from the ground up. His design first principles and leadership has contributed to multiple venture backed rounds.
On the weekends, you'll most likely find Simon cycling in and around Melbourne, enjoying the natural beauty the area has to offer.
